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When someone walks by your farmers market stand, your label is the first thing they notice——not your jam’s flavor, your honey’s texture, or your secret family recipe. Just the label. In a few seconds, it needs to do a lot: catch the eye, share your product’s personality, and make someone pause long enough to pick up the jar.If you’re bottling your own honey, sauces, or small-batch jams, smart label design isn’t just nice to have—it’s what gets you off the table and into the tote bag.
We’ve grouped our tips by product type to help you make the best choices—because jams, honey, and sauces each deserve a different kind of attention.
Jam Labels: Sweet with a Sense of Story
Jams connect people to tradition. Whether it' s a family recipe or something adventurous like peach-rosemary, preserves, the label should match the feeling inside the jar.
1.Bring out the flavor first – Labels that lead with ingredients (like "Handpicked Raspberry" or "Late-Summer Strawberry") help the product feel fresh and intentional.
2.Use soft, fruit-inspired colors – Let your palette reflect the produce. Watercolor art or hand-drawn fruit icons work well.
3.Batch details build trust – Include batch numbers, harvest dates, or even a quick note on the fruit source.
4.Use lid space too – Round lid labels are great for name recognition from above, especially when jars are displayed in baskets or flats.
5.Personal touches—like small backstories, handwritten fonts, or recipe ideas—add charm that feels right at home in a local market setting.
Honey Labels: Clean, Clear, and Confident
Honey doesn' t need help tasting good, but good packaging builds credibility. At markets where half the stands offer jars of golden sweetness, labels become the deciding factor.
Let the honey shine – Use clear labels or kraft materials that don' t cover up your product.
Source info matters – "Raw wildflower honey – Bottled in northern Utah" tells more than just "Honey".
Keep it readable – Avoid busy patterns. Go for contrast and clean lines.
Design for the container – Whether you use plastic bears or glass hex jars, make sure your label size fits the contours without peeling or bubbling.
Helpful tip: If you' re offering raw or unfiltered honey, include a note that crystallization is natural and reversible with warm water. It positions you as knowledgeable and thoughtful.
Get Your Packaging Ready Before the Crowd Shows Up
If you' re prepping for summer markets, now’s the time to dial in your packaging. Our jar labels are tailored to work with common glass containers, and we offer low minimums for seasonal batches. Need label ideas for your jars? Check out our blog, Custom Canning Jar Labels: Tips and Ideas.
Whether you' re selling small-batch jam, herb-infused honey, or a line of bold sauces, we' re built to help you label it right.