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Having a good wine or beer label can be crucial when trying to grab attention in a saturated market. A catchy label is a great way to grab a customer’s attention from the get go. It has a narrative about the drink in the bottle or can. Here at OPT, we know the value of good design and what makes a product unique. A well-thought out label does not just entice customers they will remember you through it. In this article we’re going to provide tips on how to make your label attractive and something wholesale buyers will love.
What are the Factors Which can Make a Beer Label Appealing to Wholesale Buyers?
When wholesale buyers browse beer labels, they want something special. Bold, unique features and creative fonts can catch the eye. For example, a label with striking art might make a buyer pause and walk up to take a closer look. The label needs to match the personality of the beer. If it’s a light, fruity beer, then your label ought to be fun and lively. On the other hand, if your beer is a dark stout, consider a more classic or elegant look. Besides design, clarity is key. A purchaser should be able to clearly see the name of the beer and what style it is. Adding some tasting notes or a little story helps. If there’s local involved in it, those things right off the bat will help turn someone toward your product versus another beer. Buyers love knowing the history behind what they are selling. Also consider vanity sizing the label. It ought to be proportionate to the bottle, but neither too large nor small. Finally, don’t forget about quality. A high quality label that is easy to read and feels great to the touch will be remembered. Wholesale buyers want to be sure that what they buy will look good on their customers.
Inspiration for Your Wine and Beer Label Design
It can be fun and even entertaining to find great ideas for your wine and custom beer labels. One excellent way to do so is just by looking around at nature. Colors, shapes and textures that you observe in the world can suggest ideas. For example, if you have a vineyard with beautiful green grapes, that can inspire a fresh and vibrant color palette. If you see a special pattern in tree bark or flowers well, I think there’s a label that looks like it belongs there. Art can also be a source of inspiration. One way to inspire creativity is to visit local galleries or look through online art platforms. Various art styles can inspire ideas on how to lay out your label or what colors to incorporate. Additionally, look at other labels. You don’t want to mimic exactly what other people do, but watching and observing can give you a sense of what works and maybe doesn’t work. Also, here is where a get inspired notebook (I keep blabbering about) comes in really handy. Books on design (product, clothing and even interior) can also offer fresh perspectives. It’s also useful to evaluate your story. What draws people to your wine or beer? Let that tale inspire your design. And don’t be afraid to seek feedback. Discuss your ideas with friends or colleagues, it may yield fresh insights. At OPT, we foster innovation and teamwork. The further you delve in the more ideas will come to mind, but eventually you should have a label that really does set it apart.
Using Color Psychology to Elevate Wine and Beer Label Design
Color is of great importance when it comes to wine or beer label design. The colors you select will make users feel. It's what I like to refer as color psychology. If, for example, you’re trying to make your label seem fresh and vibrant, maybe use something with bright colors like green or yellow. These colors can evoke sunny days and happiness. By contrast, dark colors deep red or black, for example can give your drink a more serious or elegant feel. If you’re selling a fancy wine, gold or silver can make it feel special. It’s like putting nice clothes on your drink.
When to use color Color is all about the taste of your drink and how you want people to feel when they look at it. If it's a fruity beer, bright colors can convey that it’s tasty and refreshing. If it’s a heavy stout, darker shades tell you that there is a richness and robustness to it. Also, ensure the colors match. You don’t want these to fight or look messy. For instance, deep blue can go with white or a light yellow.
Another hint is to consider where your drink will be sold. If it’s going to be in a store, it has to break shelf. Bold and bright colors can attract attention. But softer colors would be more appropriate for a fancy restaurant, he mused. Think of your audience before deciding on colors. That way, your label can speak to the people who matter. Don't forget, colors can say something about your drink before anyone gets to sip it.
Typography is another major aspect of making a wine or personalized beer labels pop. Typography refers to the letters that you use on your label, and can refer to the style of letter used as well as its appearance. The right font can really alter the way people perceive your drink. For instance, a fun, bubbly font can indicate that your beer is light and easy to swallow. But on the other, a fancy script font might make your wine feel classy and elegant.
When selecting a font, consider legibility. If the name of your drink isn’t readable, people may not buy it. Make sure your text is simple and understandable. Use larger letters for the name of the drink, so it doesn’t get lost. Use smaller letters for the details, such as the type of wine or beer and the alcohol percentage.
Also consider how the text goes with the colors and design of the label. A light font and dark background are OK. There should be enough contrast so that everything is easy to see. You can also experiment with where to place your text. It’s not the worst of ideas sometimes wrapping the letters around a design element can make it look more interesting. Finally, don’t be afraid to experiment with different types of styles. Feel free to mix and match fonts for the most on-brand feel, but keep it simple. The label will look messy if there are too many different fonts.
Choosing the Right Materials to Enhance Your Wine and Beer Labels
Quality materials for your wine and beer labels Matter Finding the right material for your wine and beer labels is crucial. Decide what materials can help your labels look good and endure. Begin by seeking a paper that is sturdy and absorbs ink well. Other papers have a glossy surface, which can cause colors to pop and look bright. Some may be matte, creating a more sophisticated look. Think about what your brand fits best.
You may also want to consider waterproof materials, such as for beer. If the label gets wet, it is supposed to still look good. Sheryl, I live in the South of France and also have both a private pool and access to several public beach clubs along the Mediterranean coast. Is there such a thing as bag that resists or doesn’t show the effects of these areas? Also, consider sustainable choices if you want to keep it eco-friendly. The concern for mother nature is appreciated by many customers.
When you’re prepared to print your labels, speak to a trustworthy printer. They can help guide you to the best materials and ensure your design comes out looking exactly how you envisioned it. You can request samples to see what different materials look like with your design. And don’t forget the power of high-quality labels in helping your wine or beer get noticed. Here at OPT, we feel that selecting the right colors, fonts and materials can help make an unforgettable label a label that tells a story about your drink.