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The colors and shapes on a bottle of wine or beer aren’t just for show– they contain a lot of information as well! There are some cool new trends lately in how companies choose to design their labels. Here are a few of the latest ideas in wine and beer labeling.
Simple with clean lines
One new trend in wine and beer labels is less, not more. This involves clean lines, modern fonts and simple design. Companies are learning that less can be more when trying to catch a customer’s attention. By maintaining a clean, readable label, they can ensure that people instantly know what they are getting when they grab a bottle of wine or beer.
Made of Eco-Friendly Material
Another major trend is working with materials that are good for the planet. Companies are also beginning to use more sustainable materials — recycled paper, say, or biodegradable plastics — in their labels. They are also searching for ways to cut down on waste and use less energy to produce their products. By being kind to the earth, corporations can demonstrate that they take the environment seriously and wish to contribute to the greater good.
Inserting to QR Codes for Fun Experiences
You see a weird square on a bottle you can scan with your phone? That’s called a QR code, and it can unlock some really fun things! Now, some companies are instead putting QR codes on their wine and beer labels, in an effort to offer customers a unique experience. By reading the code, you could access more information about the product, watch behind-the-scenes videos or even play games. It’s a playful way to play with what’s in your glass!
Working with Local Artists
Artists, too, are getting in on the labeling action, collaborating with companies to dream up original designs. By collaborating with local artists, companies can create labels that jump off the shelf. These artists all bring in their own style and creativity to make each bottle a piece of art. And they can use support for local talent to give back to their communities as well.
Personalised Special Occasion Labels
And some companies are allowing customers to create their own labels. That means that you can customize a bottle of wine (or beer!) for a birthday or an anniversary. You can select the colors and fonts, and even include a personal message. It is a great way to give a gift even more meaning and show someone how much you care.
In closing, some interesting trends in wine and beer labeling. From keeping things simple to using earth-friendly materials, the options include creative ways to stand out and connect with customers. Through the use of QR codes, collaborations with artists and personalized labels, they are attempting to make the labeling process more fun and individual. Next time you're buying a bottle of wine or a six pack of beer, actually read the label – you're in for a surprise!